WildBrain, the world’s leading independent kids’ content company, is threatening a lawsuit against rapper and media personality Calvin Cordozar Broadus Jr., better known as “Snoop Dogg.” As the owner of the Peanuts copyright, WildBrain contends that Snoop is violating the “Snoopy copyright” by using the name for his own capital gain.
“Our character’s name is Snoopy, and Snoopy is a dog,” said Brian Pearson, a spokesperson for WildBrain. “Snoopy + Dog = Snoop Dogg. It’s crystal clear. Mr. Broadus is infringing on our copyright and using it to sell albums, TV shows, and other commercial media.”
Snoop claims his nickname has nothing to do with the Peanuts character, and that it’s what his parents and friends have been calling him since he was a child. He added that the nickname isn’t a brand. It’s his personal identity.
“Snoop Dogg is who I am,” Broadus told reporters. “I can’t go back to Calvin. Those were the dark days. It’s simply not going to happen.”
Update: In exchange for $8,000, WildBrain has permitted Mr. Broadus to continue using the name Snoop Dogg, as long as he cross-promotes other undisclosed WildBrain content.